When you get a photography brief for a ecommerce brand like this I see so many times how brand guardians find it hard it is to break away from traditional product photography. Yet take one step over and look at fashion editorial and it’s worlds apart – yet should really be in the same world. 

When you look at photographers editorial and personal projects you see that whimsy, that sparkle in the eye that comes through in the final image. In our view, with Thelma, Lindsey Harris Shorter has managed to find the balance of both.

Her photographic work reflects the curious and empathic nature of her personality, and conveys an easy grace and attention to small gestures of humanity and momentary energy.

Lindsey Harris Shorter’s website

Original brand identity design by Outline